A website refresh - injecting creative intelligence 25 January 2018
CFM is a fund manager headquartered in Paris, with offices in London, New York and Tokyo and has approximately $10bn AUM. Since the creation and launch of their dynamic re-brand two years ago, CFM returned to Living to re-design and further enhance their website.
Looking to inject a fresh and modern look and feel, which would reflect their brand story – a firm which is intellectually inquisitive, constantly seeking answers and insight – it also wanted to complement its strategically updated communication plan.
Following intense workshops to devise and agree their new brand language, we provided direction on the refreshed design and UX that would achieve their goals for website optimisation.
Now live, the website exudes creative intelligence through a brand visual language which not only refreshes the website, it aligns seamlessly with their communications plan.
You can view the new website via www.cfm.fr
For more information on our how we can refresh your website to reflect your brand language and optimise it to achieve your digital goals, please contact Greg Hobden in London, Aliena Lai in Hong Kong, or Kevin Windorf in New York.