Living Ratings: lessons from the road 16 July 2018
They say that you never stop learning.
Over the past 10 weeks we've been on the road with our latest Living Ratings – our proprietary report on the brand and digital intelligence of the world's leading law firms 2018 – and it's fair to say that we've learnt as much as we've shared.
Here are just a few of the insights we've picked up along the way.
Brand is more important than ever to law firm CMOs and Partners and we are not just talking about personal brands, but the firm's overall brand. They are all keenly aware of the need to find differentiation in what is largely a homogenous market.