The Millennial Bug 28 September 2017
For the next generation, the secret to engagement is doing… not just saying.
Is something bugging you about millennials? You know, that famously hard-to-get-to and much written about cohort. As Generation Y, the generation born between roughly 1980 and 1996, begins to discover its grown-up spending power – and therefore its marketability – acres of column inches are now being given over to the challenges of engaging with them, converting them, and sustaining a meaningful dialogue with them. Some old skool marketeers in more traditional sectors, operating beyond the hallowed ground of high street youth marketing, live in fear of these digital natives who can barely remember the joy of cassette tapes, typewriters and polaroids.Read more