Driving EY's flagship integrated thought-leadership

The challenge

EY’s Fraud, Investigation and Dispute Services team approached us to help design and produce their benchmark EMEIA (Europe, Middle East, India and Africa) and Asia-Pacific fraud survey reports, microsite and campaigns.

A key part of the challenge was to create a new digital experience that would broaden the reach of this insight, not only within each each region, but also globally.

The solution

Once the research was completed by Ipsos Mori, we were able to gain access to key data from interviews with participants, from the shop floor to the C-Suite, across a wide range of key industry sectors – from financial services to healthcare to consumer products.

At the heart of our integrated solution we created a fully-interactive digital hub that housed each survey, which users were directed to through online advertising (created by our team).

A suite of supporting materials were also crafted to help EY market this invaluable insight and this included a flagship printed report for each region, that was translated into numerous additional languages, plus supporting launch event materials.

The result

Both fraud survey studies have been launched successfully and this has allowed EY to drive debate both on and offline, plus provide evidence-based insight to their target audiences, so maintaining its market-leading position in this highly competitive space.

Visit the EY Fraud Survey Interactive Hub.