Re-energising one of Europe’s most respected hedge funds

The challenge

Lansdowne – which manages assets for some of the world's most sophisticated investors – sought to develop a new investor-facing brand and fully accessible website, and came to Living Group to dramatically improve the client experience.

The solution

We began our digital work by reviewing existing investor material as the basis of a plan for intuitive new website architecture, proposing fresh new content to help investors understand Lansdowne's investment philosophy more completely.

As a parallel workstream, our London-based brand team began the evolution of the Lansdowne visual identity, creating a stylish and dynamic look that matched the firm's positioning, using a traditional colour palette and sophisticated imagery.

The result

At launch, our highly secure online experience immediately provided Lansdowne clients with superior access and information through a clear, user-friendly interface, improving the speed and accuracy of client and brand communications.

Find out more at