Shifting perceptions of a global innovator

The challenge

Founded in Japan in 1944, Murata is a highly innovative electronic components manufacturer, and a pioneer in the development of Bluetooth modules, the technology powering today’s connected society. Briefed to revolutionise their visual brand and shape a customer-centric website, our key challenge was to help position Murata as a global leader in its field.

The solution

We began with an in-depth discovery phase, which informed the creation of fresh visual identity spanning every touchpoint in Murata’s corporate and product communications.

The new Murata brand identity platform then became the visual foundation of a clean, modern and engaging website, with UX, architecture, design and development completed by the in-house digital team at Living.

The result

Following the roll-out of the new Murata brand, a suite of internal and external comms and the new brand website in September 2014, we are working hand-in-hand with the business to focus on driving external perceptions.

The new brand and website have gone on to win Best Rebrand from the TMT Sector and Best Rebrand of a Digital Property at the Transform Asia-Pacific Awards, plus picked up 3 prestigious Digital Impact Awards in 2015.

Find out more at www.murata.com