Creating clear brand distinction for a leading global law firm

The challenge

Much has changed since Orrick last updated their brand. Global connectivity. Technological innovation. Regulatory complexity. The fight for the best talent. In addition, following a strategic review of the firm, Orrick defined a sharpened focus on servicing clients in three of the most dynamic sectors of the global economy: technology, energy & infrastructure and finance.

The solution

It all began with the all-important brand strategy phase to help define their sweet spot, followed by the creation of a compelling new visual identity, through to creative development and implementation across all channels including an enterprise-wide website.

The new brand marque was designed to show two equal sections of a ring; balanced and in synchronised motion with one and another. This visual expression cleverly reflects Orrick's commitment to placing their clients and sectors at the heart of everything they do.

The result

A really engaging and vibrant new brand identity that communicates effectively across multiple channels and reflects Orrick’s business strategy and commitment to their clients, their sectors and their people.

To see more of the new look and experience the truly audience-centric website that highlights the firm’s sector focus, breadth of capabilities, engaging insight and superior talent, visit Orrick.com.