Breaking the mould in the world of alternative investments

The challenge

With offices in Geneva, Zurich, Luxembourg and London, RAM is an independent alternative investment manager that offers a comprehensive suite of products backed by research capabilities and a collaborative culture to locate potential opportunities in markets worldwide. Our challenge was to convey this message through their brand and dis-spell the perception that they were just an equity house.

The solution

The creative concept centres around RAM’s ability in identifying opportunities through systematic and discretionary investment processes, driven by discipline, innovation, analysis and precision, with a clarity of vision.

This has been visualised through a logo marque and image style influenced by circles of points, where each element pulses with varying intensity as they are highlighted by RAM’s analysis as it flows through. It’s a dynamic solution, that truly captures the quickly changing environment and markets at work.

The result

RAM now have a brand that truly reflects the nature of their business, breaking the mould of in the world of alternative investments. Business and brand strategies have aligned, and internally the business has united behind a single vision, collaborating more than ever to find new opportunities for their investors.