2016 – Digital communication in the top 50 global private equity firms
Never before has the importance of storytelling been so impactful and potentially life changing. As shocked as we may be, Donald Trump’s victory in the race for the White House is evidence of the power and influence of social media and the digital age.
So, imagine our surprise when our findings reveal that 88% of the Top 50 leading private equity firms scored less than 50% and are providing digital communications that lack quality engagement or audience-centric content. Two of the Top 50 do not even have a website!
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