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News

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Licensed to win? 18 January 2022

We are delighted to announce that, for the fourth consecutive year, Living has been appointed as the ‘Creative Agency of Record’ for the FCS Portfolio Awards. Now in its 28th year, this prestigious competition celebrates creative excellence in financial marketing and communications across 40 categories.

This year’s pro bono work with the Financial Communications Society, a not-for-profit industry association, started with the creation of a fun spy-themed event brand that uses messaging that directly challenges this year’s entrants to enter their most creative work.

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Reimagining CFA Institute’s flagship events 12 January 2022

CFA Institute, the global community of 175,000+ investment professionals, relies on a robust event strategy to help it encourage an investment industry where investors’ interests come first, financial markets function at their best, and economies grow.

For 2022, the objective is to connect its global audience virtually – leveraging the online technology we’ve all grown accustomed to.

Our team got to work on how to brand this unique event series that would begin with Alpha Summit APAC and Alpha Summit EMEA, both in February, and culminate with Alpha Summit Global in May. We developed a logo style for Alpha Summit that evolved from an existing mark and remained true to the CFA Institute style guide. To support this distinctive marque, we created an engaging design language to be used on a new microsite we developed, as well as in materials ranging from email banners to digital ads.

 

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Broadridge. Helping business measure and communicate ESG performance 03 January 2022

Market participants turn to Broadridge for its independent vantage point of ESG, gained from working at the intersection of best practice and industry trends. Broadridge is able to deliver market insight and knowledge of what needs to be actioned from a regulatory, strategic, and practical perspective.

And so, Broadridge turned to Living to develop a hard-hitting campaign that would convey its unique viewpoint at the centre of corporate governance, which helps listed firms to be more transparent with investors about their ESG strategies, while helping shareholders cut through the complexity of ESG with clear communications.

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