Asset managers fire up their digital brands
30 October 2018
Today sees the launch of our 23rd and latest Living Ratings study of the brand and digital intelligence of the world’s leading 100 asset managers.
This year’s Asset Managers Ratings report highlights major moves from among players of all sizes. And even companies who have increased their individual scores have slipped in the rankings, as the competition has heated up. Fiercely.
Asset managers around the world are learning the importance of battling to create a best-in-class brand and user experience for the financial advisors they so covet. We’ve seen a dramatic increase in our 'Focused' category, where investment in dotcom functionality and social media has had strong results.
But these positive developments have outpaced the creation and curation of relevant content.
Nearly two-thirds of asset managers are dropping the ball when it comes to content. Either they’re not keeping their content fresh, not customising it for the right audience, or not starting with an actionable strategy to solve these problems. They need to work harder to engage, entice and excite FAs and intermediaries with images, infographics, animation, video and even audio.
Visit our Livings Ratings content hub and download a complimentary copy of our 2018 Asset Managers Ratings report to see who’s getting it right and who’s getting left behind.