Giving from Living 2018 20 December 2018
At Living our brand purpose is to create difference. Difference for our clients through our creativity. Difference for our colleagues through training and development. Difference for our local communities by giving our time to help great causes.
Throughout 2018 our pro bono community project has been to support Spitalfields City Farm, a fantastic educational oasis in heart of London.
Over the years the farm has overcome a multitude of obstacles but raising awareness and acquiring regular funding has remained a constant concern. We approached them to see what we could do to help to create a distinct and powerful brand that captures the ever-changing local community’s attention and inspires a new generation of visitors to enjoy this local gem and all it has to offer.
With hundreds of hours put in over the year, we have now created everything from their visual brand (with a few well known City icons hidden in the logo), through to posters, social media assets, merchandise, a short film and their website. We even hand made 28 signs and installed them around the farm.
What do we get out of this? Well, a massive amount of satisfaction to know that we are really creating difference in a very tangible way – helping the farm look more credible, authentic and professional in every way. It's also brought our team together and we've had a lot of fun along the way. The brand has even been shortlisted for five Transform Awards Europe 2019 – the icing on the cake!