Hearts and minds
02 April 2020
In these unprecedented and troubled times, it’s important that we all maintain social distancing. Like many other global brands, the Living logo is leading by example, with the two core elements separated to help emphasise this crucial message.
Created in 1972 by our CEO, Kate Shaw’s father, the Living logo is an integrated heart and ‘D’, which represents the ethos at the heart of our agency – a deep passion for what we do and clever design that creates difference. Hearts and minds.
It is this ‘North Star’ that guides us through the challenges of what we do and is the foundation for our brand values that drive how we act as a business: independent, specialist, thoughtful, determined and genuine.
Now more than ever your brand needs to remind itself about what's important and why. Take time to remind yourself of the firm's values and don't be afraid to go back to what matters – the heart of your brand.
To find out how we can help realign your brand, please contact Duncan Shaw in New York, Greg Hobden in London or Gigi Yung in Hong Kong.
