Actions & Words. A brand for true partners
19 August 2020
We are honoured to announce that our 2020 ‘Actions & Words’ pro bono project will be to create a new brand for Partners for Women and Justice (Partners).
Partners is a nonprofit organisation based in New Jersey, USA, that provides free legal services to low-income survivors of domestic violence. Through their work, they empower their clients to build safe and secure futures for themselves and their children by providing equal access to justice.
It’s a truly inspiring team of professionals who combine an unparalleled compassion for their clients with legal expertise in domestic violence and family law. Partners is in need of a brand that reflects their strengths and the value they bring to the people they work with.
We’ve already started our process by speaking with stakeholders from across the organisation, including the survivors of domestic abuse, volunteer attorneys, client advocates, fundraising specialists and the trustees. The invaluable insight gleaned from these interviews and our workshops has allowed us to create a brief that lays the foundation for what comes next.
So watch this space to see how we bring Partners’ new brand to life in the coming weeks and months. As their work is so important, and humbling, we’re eager to develop a brand that will create difference – and give them greater visibility in the community.