Re-energising law firm Reed Smith's online presence
11 April 2019
This week saw the launch of the new home page for global law firm Reed Smith, designed by our team in London.
The journey began with our digital diagnostic of the firm’s website; a deep investigative dive into every aspect of the site to understand where improvements needed to be made. The output was a roadmap of actionable recommendations that enabled Reed Smith to prioritise developments of which the home page and navigation system was of utmost importance. Why did we need to focus on these two elements first? Well, because the home page wasn’t expressing the firms all-important point of difference and equally it was felt that the primary navigation was a challenge to use.
Working in close partnership with the firm’s in-house brand and digital teams and web development agency, the new home page now clearly surfaces the distinctive story-telling for which the firm wants to be famous. Revolving around a truly audience-centric content strategy, visitors to the site can quickly understand the firm’s geographic footprint and industry focus and seamlessly access their rich thought leadership. Furthermore, the now striking structure to the firm’s digital shop window provides an engaging gateway to the firm’s impressive Women’s Initiative Network, careers section and colourful diversity and inclusion programme.
With a close eye on the Reed Smith brand guidelines, we were able to retain and build upon the distinctive brand components whilst also injecting subtleties such as interaction design and a bolder, more energetic and broader use of the firm’s colour palette.
The collaboration with Reed Smith and their web development agency has truly been a team effort and the result is a distinctively confident digital expression that reflects the firm’s mantra of ‘Driving progress through partnership’.
To see the new home page visit: https://www.reedsmith.com/
If you would like to know more about how we can transform your digital presence or our digital diagnostic programme, please contact Greg Hobden in London, Kevin Windorf in New York or Gigi Yung in Hong Kong.