The metamorphosis of a law firm’s brand

The golden metamorphosis of a law firm’s brand

31 October 2018

The ground-breaking new visual identity for litigation law firm Kasowitz continued its award-winning success at last night’s Transform Awards North America in New York. Not only did the brand pick up seven ‘butterfly’ awards, but it scored the top prize – Best Overall Visual Identity 2018.

Gold Awards were also awarded for:
- Best creative strategy
- Best brand development to reflect changed mission / values / positioning
- Best rebrand of a digital property
- Best visual identity from the professional services sector. 

Bold, brave and innovative, Kasowitz’s brand and website have now picked up 15 awards in 2018 – recognition of the vision, drive and tenacity shared by our client and the Living team alike. Transform's judges also agreed, describing the brand as 'edgy' and 'visually arresting', praising the work for its leadership of the legal sector and potential to change the way law firms communicate in the future.

We dared to be different. And the results have been rewarding.

About the Transform Awards

Established nine years ago in Europe, the Transform Awards has evolved into a global celebration of the indispensable talent that exists within the branding sphere. Since the launch of Transform magazine in April 2014, the global publication has led the way in reporting on those leading the way in both creative and strategic branding. A list of all last night's winners can be found here.

If you would like to know more about how we can transform your brand to deliver meaningful results, please contact Kate Shaw in London, Aliena Lai in Hong Kong, or Kevin Windorf in New York.

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