SSGA’s TraHK Fund campaign wins ‘Brand of the Year’ 13 February 2019
Our recent campaign work for the Tracker Fund of Hong Kong, managed by State Street Global Advisors, has won the prestigious ’Brand of the Year – ETF’ at the Benchmark Fund of the Year Awards.
This powerful campaign, aimed at the general public in Hong Kong, focuses on real life stories of local people and how the Tracker Fund is so important to their lives, helping them to build a better future for themselves and the next generation. Each story is captured in film, resulting in a narrative that conveys an important investment message in a personal and authentic way.
Commenting on the awards, Living's Art Director in Hong Kong, Ida Wong, said:“This award recognises a marketing campaign that demonstrates an outstanding ability to connect with the public, whilst building trust. We are delighted with the end result.”
The Benchmark Fund of the Year Awards is organised by WealthAsia Media the publisher of Hong Kong’s oldest bi-lingual finance publication and has gained a solid industry reputation for running distinguished awards safeguarded by powerful gatekeepers from global institutions.