Winterbotham Darby. Food glorious food
25 November 2020
Winterbotham Darby is a market leader in the innovation and supply of olives, antipasti, continental meats and plant-based products.
They not only offer market-leading consumer insight and category management, technical expertise, field-to-fork traceability and high-welfare options, but everything they do is underpinned by environmental, ethical and technical standards.
However, they were in a pickle. Their current brand didn’t communicate who they are today. The Living team was tasked with creating an authentic and striking visual rebrand that better places them in the future within the high-quality food retail and service sector.
From brand strategy and position messaging, through to proprietary illustrations, art direction, marketing collateral and the website. It was certainly a meaty project to get stuck in to! The result was a rebrand that captured Winterbotham Darby's passion for delivering happiness through food. Find out more in our case study.