Creating a next generation brand for a high performance active investment management firm


As a firm Man GLG believes that the combination of exceptional talent, collaborative work environment and the support of best-in-class technology and infrastructure can deliver market-beating returns.

Our aim was to revitalise the Man GLG brand to be a more genuine reflection of who they were as a firm and to become more relevant both internally and externally, whilst remaining sensitive to the overall Man Group aesthetic.

Man GLG Logo Before After Master


We conducted an extensive global discovery activity with a number of internal stakeholder groups. This enabled us to establish a succinct brand positioning, a clear set of brand values and a guiding principle with which to align our creative thinking.

Purity of focus. Performance for clients. Became the force behind the new creative expression. We designed a brand marque that used minimal 3 dimensional planes to create an ocular symbol to express the strength of strategic vision within the firm. This was enhanced by a visual language that was inspired by strategic planning and draftsmanship.



After a period of collaborative development work we delivered a fresh new identity for Man GLG in time for their move to new premises. The revitalised brand was deployed across a wide range of internal and external collateral, digital platforms and throughout their new office environment.