Murata

Shifting perceptions of a global innovator

Challenge

Founded in Japan in 1944, Murata is a highly innovative electronic components manufacturer, and a pioneer in the development of Bluetooth modules, the technology powering today’s connected society. Briefed to revolutionise their visual brand and shape a customer-centric website, our key challenge was to help position Murata as a global leader in its field.

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Solution

We began with an in-depth discovery phase, which informed the creation of fresh visual identity spanning every touchpoint in Murata’s corporate and product communications.

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The new Murata brand identity platform then became the visual foundation of a clean, modern and engaging website, with UX, architecture, design and development completed by the in-house digital team at Living.

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Result

Since the launch of the new brand in 2015, Murata's revenues increased year-on-year, with the firm achieving sales of 1,630 billion yen in 2020. 

The new brand and website also went on to win Best Rebrand from the TMT Sector and Best Rebrand of a Digital Property at the Transform Asia-Pacific Awards, plus picked up 3 prestigious Digital Impact Awards.

Find out more at www.murata.com

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