Murata

Shifting perceptions of a global innovator

The challenge

Founded in Japan in 1944, Murata is a highly innovative electronic components manufacturer, and a pioneer in the development of Bluetooth modules, the technology powering today’s connected society. Briefed to revolutionise their visual brand and shape a customer-centric website, our key challenge was to help position Murata as a global leader in its field.

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The solution

We began with an in-depth discovery phase, which informed the creation of fresh visual identity spanning every touchpoint in Murata’s corporate and product communications.

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The new Murata brand identity platform then became the visual foundation of a clean, modern and engaging website, with UX, architecture, design and development completed by the in-house digital team at Living.

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The result

Following the roll-out of the new Murata brand, a suite of internal and external comms and the new brand website in September 2014, we are working hand-in-hand with the business to focus on driving external perceptions.

The new brand and website have gone on to win Best Rebrand from the TMT Sector and Best Rebrand of a Digital Property at the Transform Asia-Pacific Awards, plus picked up 3 prestigious Digital Impact Awards in 2015.

Find out more at www.murata.com

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