2021 – The brand and digital intelligence of the UK’s leading professional services firms
In our 30th edition of Living Ratings, we’ve rated and ranked the brand and digital intelligence of the UK’S leading professional services firms, evaluating more than 100 criteria to ascertain who’s the best of the best and who makes up the rest.
Our research was conducted during late spring 2021 – after a full year of unprecedented change wrought by the global pandemic. Our findings pointed to a select group of distinct leaders, who were able to adapt quickly and smartly to how companies needed to now engage their clients in the changing business environment.
Of the professional services firms we reviewed, about one-third reacted well, delivering relevant content to their audiences through their websites and social media channels. But that left a two-thirds majority failing to seize this opportunity to differentiate their brands with quality content.
To read about other trends revealed by our research, along with current marketing trends for all firms looking to thrive online, download the report.
Want to find out how your firm has rated?
If you would like to discuss where your firm has ranked and the analysis behind the score, please contact Mark Stephenson to arrange a meeting with one of our Ratings specialists. Our Ratings analysis, as well as our bespoke Digital Diagnostic, can be customised for any firm and we’d be happy to discuss your situation and marketing needs.