RPC, the international law firm has launched its refreshed visual identity, new messaging suite and website redesign with the strategic and creative leadership from the team at Living.
To support future growth, RPC needed to address the brand gap that had emerged in recent years and elevate the profile of their broader sector and service capabilities, beyond the insurance industry.
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We at Living are thrilled to announce the brand refresh of GIB Asset Management, a highly respected firm with a rich heritage. This collaborative effort focused on revitalising GIB's visual identity and messaging to reflect their unwavering commitment to sustainability.
GIB Asset Management recognised the need to elevate their brand expression to resonate with a broader audience, one increasingly focused on environmental, social, and governance (ESG) factors. We partnered with them to create a brand identity that embodies their dedication to positive social and environmental impact alongside their proven track record.
Read moreWe are delighted to share that CFA Institute has been awarded an 'Honourable Mention' in the External Social Media category for “Maintaining a High-Profile Personal Brand on Social Media” at the Executive Communication Awards 2024.
This recognition is testament to the power of collaboration between client and agency. Together, we have crafted a strategic approach to executive communication that emphasises creativity, impact, and effectiveness. It also underscores the importance of a high-profile personal brand in the digital age, particularly for leaders in the financial sector.
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This week Living reaches a significant milestone, as we celebrate our 20th anniversary.
Since the very beginning, we've been brand shapers, idea seekers and vision achievers for clients in the financial, professional services, and technology sectors, helping businesses navigate through complex and ever-evolving global marketplaces.
We started our journey in 2004 with our two co-founders and have grown to become a global agency with established offices in New York, London and Hong Kong, working with brands and businesses to deliver exceptional thinking that creates true difference.
Read moreA quiet revolution is happening among the world’s leading law firms. For the first time in five years, our data-driven Ratings analysis has recorded an upward trend in brand and digital intelligence across the sector, with an unprecedented 17 firms featuring in our highest ranking ‘determined’ category.
The importance of brand differentiation
With law firms continuing to face immense pressure to stand out from their competitors, brand plays a critical role in achieving differentiation. From having an authentic brand purpose, to curating relevant content and showcasing ‘how you do business’, are three basic brand elements that are needed to underpin a firm’s business strategy.
Living celebrated the 30th Annual FCS Portfolio Awards in style picking up two coveted awards, for our creative campaigns with clients AllianceBernstein and CFA Institute.
The ‘AB Sees’ campaign for AllianceBernstein's ETFs took home a Silver award in the B2B Advertising category, while CFA Institute’s organic social media strategy for the organisation’s CEO, Marg Franklin, also picked up a Silver. It’s fifth consecutive win in at the FCS Portfolio Awards.
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