AI brand rocks asset management world 06 July 2020

Following the introduction of Quantumrock’s new brand earlier this month, we’re delighted to announce the launch of the firm's new website, www.quantumrock.ai, strategised, planned, designed and developed by our team.

Quantumrock is an asset management firm at the forefront of a massive shift towards fully machine-powered trading solutions. Over the last four years the firm has established a proprietary artificial intelligence and machine learning platform empowering their entry onto the global market stage with institutional clients across Asia, Europe and the US.

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Reimagining SSGA’s Defined Contribution content 01 July 2020

A critical component of SSGA’s content strategy to engage its institutional audiences – as well as to equip its internal account teams – is The Participant, a printed magazine packed with Defined Contribution (DC) insight, mailed to client offices and used at face-to-face meetings.

But it’s a global pandemic. There are no in-person meetings, and people are working from home around the world. So what do you do?

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Actions & words 08 June 2020

Since our formation in 2004, we’ve always thought that actions are as powerful as words. Today, this is more relevant and meaningful than ever, as we all fight to stamp out racism across the world.

As part of our ongoing commitment to helping our local communities, through pro bono branding projects and mentoring for educational organisations, we are now seeking a new partner for 2020.

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An AI brand. Balancing progressive technology with human intelligence 04 June 2020

Today sees the launch of a new brand for Quantumrock, an asset management firm who is at the forefront of a massive shift towards fully machine-powered trading solutions. Over the last four years, the firm has established a proprietary artificial intelligence and machine learning platform, with 2020 the year to bring clarity to their external proposition and brand.

Digging deep to find their point of difference
Our journey started with discovery workshops held with the leadership team and employees in Munich to establish who they were, what they offered and why they were genuinely different. Through these discussions we unearthed a next generation asset manager with a purist focus on artificial intelligence, augmented by the intellectual capital of their experts.

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Asset managers, their websites and Covid-19 03 June 2020

Kate Shaw, Living’s CEO, recently spoke with FT Ignites Europe about the majority of asset managers missing a trick online when it comes to helping their clients through the Coronavirus crisis.

Our latest asset management research shows that many firms are focusing on their viewpoint on the pandemic, as opposed to how they can help their segmented target audiences.

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Strategies+ for progressive legal marketers 27 May 2020

This week sees the publication of a viewpoint from Living’s Co-founder and Executive Creative Director, Duncan Shaw, for the Legal Marketing Association’s Strategies+ blog.

‘Surface your law firm’s intellectual capital’ focuses on the current gap created by the absence of face-to-face interaction with clients, prospects and potential new hires. Duncan’s article deals with how a firm’s brand and online presence should do more to bridge this gap.

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