An AI brand. Balancing progressive technology with human intelligence 04 June 2020

Today sees the launch of a new brand for Quantumrock, an asset management firm who is at the forefront of a massive shift towards fully machine-powered trading solutions. Over the last four years, the firm has established a proprietary artificial intelligence and machine learning platform, with 2020 the year to bring clarity to their external proposition and brand.

Digging deep to find their point of difference
Our journey started with discovery workshops held with the leadership team and employees in Munich to establish who they were, what they offered and why they were genuinely different. Through these discussions we unearthed a next generation asset manager with a purist focus on artificial intelligence, augmented by the intellectual capital of their experts.

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Asset managers, their websites and Covid-19 03 June 2020

Kate Shaw, Living’s CEO, recently spoke with FT Ignites Europe about the majority of asset managers missing a trick online when it comes to helping their clients through the Coronavirus crisis.

Our latest asset management research shows that many firms are focusing on their viewpoint on the pandemic, as opposed to how they can help their segmented target audiences.

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Strategies+ for progressive legal marketers 27 May 2020

This week sees the publication of a viewpoint from Living’s Co-founder and Executive Creative Director, Duncan Shaw, for the Legal Marketing Association’s Strategies+ blog.

‘Surface your law firm’s intellectual capital’ focuses on the current gap created by the absence of face-to-face interaction with clients, prospects and potential new hires. Duncan’s article deals with how a firm’s brand and online presence should do more to bridge this gap.

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COVID-19. Business as unusual 27 April 2020

Update

In light of the COVID-19 pandemic, we are continuing to take active and positive measures to ensure that we can continue to support our clients.

As a digital-based agency our teams are all still working remotely, using our cloud-based systems, servers and technologies to ensure we are supporting and communicating with our valued clients and each other on a regular basis.

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Law firms flex brand strength online 16 April 2020

We’re publishing our 27th Ratings report during unprecedented times. The coronavirus pandemic has challenged companies, including law firms, to quickly re-evaluate how they conduct business, how they take care of both clients and employees – basically, how they stay ‘open for business’. As a result, we believe that the brand and digital intelligence of law firms has never been so critical to the sustainability of the sector. Without face-to-face interaction where do clients go for assurance about their law firm relationship?

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Our own best counsel: a new brand for Living 07 April 2020

Today as we all live and work in a world not previously imagined, we see every day the importance of brand. As consumers and businesses need to make choices – in unfamiliar territory – they turn instinctively to brands they know, brands they trust. Brands that have grown with them, as their needs have changed.

At Living we’ve certainly evolved as an agency over the past 16 years. While our sector focus has remained steadfast, our approach to the way we create our work, be it strategic or creative, continues to evolve.

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