May the 4th be with us 21 March 2023

We are delighted to announce that all four of our entries for the prestigious 29th Annual FCS Portfolio Awards have been named as 'Finalists.' This includes cut-through campaigns and engaging digital content for Living clients AllianceBernstein, Broadridge, CFA Institute and State Street Global Advisors.

Presented by the Financial Communications Society, the Portfolio Awards honour creative excellence in financial marketing and communications and for the second year in a row, more than 500 entries have been received for this annual competition. 

As a finalist, we’ll be picking up Gold, Silver or Bronze trophies…

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Akin rebrands. Refreshed, revitalised 13 March 2023

This week sees the exciting launch of a vibrant new brand for global law firm Akin – an opportunity for the Living team to help Akin reveal the very core of its brand personality.

Over nearly 80 years, Akin had grown to more than 900 lawyers around the world. But its visual identity and website no longer reflected its position as a fast-moving, progressive and innovative law firm.

Our research and strategic work informed the creative development of a new confident logo, a bold and distinctive visual identity, a set brand and tone of voice guidelines, and sub-brands for several of Akin’s LawTech solutions. Bringing the Akin brand to life, we also redesigned every aspect of the firm’s website, art directing its build in collaboration with Akin’s trusted digital partner.

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Gen Y, Gen Z? It’s all about Gen You. 02 March 2023

We are proud to announce the launch of our global marketing campaign for Mazars, bringing to life their Employer Value Proposition (EVP) which focuses on how the firm offers an augmented audit experience that goes beyond spreadsheets – one that contributes to the development of sustainable businesses, economies, and societies.

Across the professional services industry, there has been increased difficulty in attracting quality talent. Mazars, a leading international firm specialising in audit, accountancy, advisory and tax services, wanted to change the negative perceptions of auditing and make it attractive for young prospects, specifically 18- to 25-year olds.

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Law firm brands: Reviewed, rated and ranked 23 February 2023

Marketing professionals at law firms around the world are eagerly awaiting this year’s Living Ratings, which will rate and rank the brand and digital intelligence of the global 100 law firms.

Our proprietary report for 2023 will be launched on Wednesday 29 March during a live virtual event, with complimentary registration for all guests.

During the Zoom webinar, Living’s Co-Founder & Chief Creative Officer Duncan Shaw will present the results of our most rigorous and in-depth analysis of the sector to date. Duncan will then review our criteria for this year’s analysis (refreshed annually) and highlight key trends of how law firms are succeeding in bolstering their brands and improving audience engagement across digital and social media platforms. Duncan will also reveal our ranking of the Top 20 global law firms, along with examples of market-leading content and functionality.

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Survey says: Consumers expect a better digital experience 21 February 2023

For the second year in a row, Broadridge turned to Living to help launch its flagship report 'CX and Communications Insights', presenting the findings of an in-depth survey of 4,000+ consumers in the United States and Canada. The report sheds critical light on how companies are not sufficiently meeting the demand and expectations of consumers when it comes to a preferred digital experience.

Our client strategy team worked with Broadridge’s raw data, encompassing nearly 200 survey questions, in order to develop the key themes that would become the foundation of the 2023 report.

Data visualisation tells the story
Our design team developed a fresh digital-driven visual language for this year’s report, which would be carried across an online report experience, social media tiles and a webinar slideshow. The striking visual identity we created aligned with the firm’s new brand guidelines while bringing to life the all-important data in charts, graphs and text callouts.

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Create. Living's 2023 pro bono partner 15 February 2023

We are very proud to announce that our pro bono partner for 2023 is Create (Arts), a fantastic award-winning UK charity that uses creative arts to connect, empower, inspire and up-skill society’s most disadvantaged and vulnerable people, raising aspirations, building self-esteem, reducing isolation and enhancing wellbeing.

Our exciting challenge will be to help Create increase their impact and reach in the UK through a strategic and targeted campaign, supported by cut-through creative and messaging, targeting corporate firms and high net-worth individuals.

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