An AI brand. Balancing progressive technology with human intelligence 04 June 2020
Today sees the launch of a new brand for Quantumrock, an asset management firm who is at the forefront of a massive shift towards fully machine-powered trading solutions. Over the last four years, the firm has established a proprietary artificial intelligence and machine learning platform, with 2020 the year to bring clarity to their external proposition and brand.
Digging deep to find their point of difference
Our journey started with discovery workshops held with the leadership team and employees in Munich to establish who they were, what they offered and why they were genuinely different. Through these discussions we unearthed a next generation asset manager with a purist focus on artificial intelligence, augmented by the intellectual capital of their experts.