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GIB

Living refreshes GIB Asset Management's brand for sustainability focus 17 June 2024

We at Living are thrilled to announce the brand refresh of GIB Asset Management, a highly respected firm with a rich heritage. This collaborative effort focused on revitalising GIB's visual identity and messaging to reflect their unwavering commitment to sustainability.

GIB Asset Management recognised the need to elevate their brand expression to resonate with a broader audience, one increasingly focused on environmental, social, and governance (ESG) factors. We partnered with them to create a brand identity that embodies their dedication to positive social and environmental impact alongside their proven track record.

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CFA Institute receives Honourable Mention for Executive Communications 14 June 2024

We are delighted to share that CFA Institute has been awarded an 'Honourable Mention' in the External Social Media category for “Maintaining a High-Profile Personal Brand on Social Media” at the Executive Communication Awards 2024.

This recognition is testament to the power of collaboration between client and agency. Together, we have crafted a strategic approach to executive communication that emphasises creativity, impact, and effectiveness. It also underscores the importance of a high-profile personal brand in the digital age, particularly for leaders in the financial sector.

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CFA Exec Comms Award 2024
Agents Of Change News

Agents of change for 20 years 01 June 2024

This week Living reaches a significant milestone, as we celebrate our 20th anniversary.

Since the very beginning, we've been brand shapers, idea seekers and vision achievers for clients in the financial, professional services, and technology sectors, helping businesses navigate through complex and ever-evolving global marketplaces.

We started our journey in 2004 with our two co-founders and have grown to become a global agency with established offices in New York, London and Hong Kong, working with brands and businesses to deliver exceptional thinking that creates true difference.

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Living Ratings. A quiet revolution for law firms is here 16 May 2024

A quiet revolution is happening among the world’s leading law firms. For the first time in five years, our data-driven Ratings analysis has recorded an upward trend in brand and digital intelligence across the sector, with an unprecedented 17 firms featuring in our highest ranking ‘determined’ category.

The importance of brand differentiation
With law firms continuing to face immense pressure to stand out from their competitors, brand plays a critical role in achieving differentiation. From having an authentic brand purpose, to curating relevant content and showcasing ‘how you do business’, are three basic brand elements that are needed to underpin a firm’s business strategy.

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Living Ratings Of Law 2024 860X860
FCS Portfolio Awards 2024

Living celebrates with a double at the FCS Portfolio Awards 03 May 2024

Living celebrated the 30th Annual FCS Portfolio Awards in style picking up two coveted awards, for our creative campaigns with clients AllianceBernstein and CFA Institute.

The ‘AB Sees’ campaign for AllianceBernstein's ETFs took home a Silver award in the B2B Advertising category, while CFA Institute’s organic social media strategy for the organisation’s CEO, Marg Franklin, also picked up a Silver. It’s fifth consecutive win in at the FCS Portfolio Awards.

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An award-winning night for Akin and Aptia 18 April 2024

Living's clients, Akin and Aptia, achieved success at the Transform Awards Europe ceremony in London, securing three prestigious accolades.

Akin, the elite global law firm, received a gold award for 'Best visual identity from the professional services sector (legal and accountancy)' and a silver for 'Best rebrand of a digital property'. These awards demonstrate Akin's dedication to adapting to the evolving needs of their clients and highlights the successful collaboration forged with our client during their recent rebrand.

Aptia, a new brand in the pensions and benefits administration space, also secured a silver award for 'Best visual identity in the financial services sector,' in recognition of their innovative and compelling new visual identity.

 

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Transform Awards