Bulls, bears, and brands. Our full Ratings report 30 November 2022

Using enhanced criteria for 2022, our inhouse Ratings specialists have spent months conducting our in-depth analysis of the world’s top 100 asset managers. The 33^rd edition of Living Ratings is now ready for your review.

We invite you to see how these firms have been ranked for the brand and digital intelligence – and read about the latest sector statistics that illustrate the trends driving success – and missed opportunities – as the asset management industry looks to engage clients and prospects online. Our report shares examples of differentiated content and digital functionality on websites as well as social media channels. 

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The power of know 10 November 2022

Our disruptive and eye-catching brand for technology firm IDentifi picked up three awards at last week's Transform Awards North America, with judges describing it as 'a great identity and positive brand based on real consumer and competitive insight.'

The power of know
Recognising a sea change in the advertising industry, the media division of Publishers Clearing House (PCH Media) needed a separate B2B brand and platform to help brands build their own first-party data strategy to authenticate, enrich, and measure access to consumers in a new privacy-first, cookie-less world. 

The Living team created the name, brand strategy and visual identity for IDentifi that won awards for:

• Best visual identity from the TMT sector
• Best brand development project to reflect change of mission, values or positioning, and
• Best strategic or creative development of a new brand.

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It's Gold, Gold and Gold at the Corporate Content Awards 27 October 2022

We are thrilled to announce that Living clients, Broadridge, CFA Institute and State Street Global Advisors, picked up six awards, including three Golds, at this year's Corporate Content Awards North America 2022 in New York.

Great content plays such a pivotal part in our clients’ brand storytelling and marketing strategies, so we are delighted to see this commitment to creating innovative and successful content being rewarded so tangibly.

Our organic social media campaign for Marg Franklin, CEO and President of CFA Institute, won Golds for:

• Best content-driven brand created community, and
• Best content targeted to the investor audience.

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Living Ratings launch: Bulls, bears, and brands 25 October 2022

Today sees the launch of Living Ratings – the brand and digital intelligence of the world’s leading asset managers 2022, our most far reaching and in-depth proprietary analysis of the sector to date. 

Our highly anticipated report was presented by Living’s CEO and Co-Founder, Kate Shaw, during a virtual event, our sixth annual partnership with the Financial Communications Society (FCS), a U.S. based industry association for financial marketers. The event attracted several hundred attendees from around the world.

Kate revealed our new research criteria for this year’s analysis, then announced the Top 20 asset managers, along with the key statistics and trends for 2022. She also shared examples of market-leading content and functionality from across the sector.

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Rewarding digital-first brands 21 October 2022

We are pleased to announce that our digital work for CFA Institute, State Street Global Advisors and TLT scooped 4 prestigious Digital Impact Awards 2022, including a Gold, at last night's award ceremony in London.

For each of these clients we brought to life their digital experiences through distinctive branding or use of their brand, thoughtful content, and useful functionality, helping each firm successfully reach their target audiences and deliver a positive digital impact.

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Agile thinking for a changing world 18 October 2022

The current circumstances of the post-pandemic global economies are creating demand for professional services firms specialising in restructuring, recovery, and insolvency.

At a time of great change Cork Gully took this opportunity to embark on a rebrand, reinforcing their position in the market and vision for the future. We set out to emphasise the brand’s sophistication, as characterised by the attributes of its people, namely: intelligence, agility, and entrepreneurialism. Undertaking our proven in-depth discovery process, we identified two sets of messaging. The primary focus would position Cork Gully as highly skilled specialists known for diligence and precision, excelling in challenging scenarios.

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