Inspiring CFA charterholders through a viral campaign 09 June 2021

Living has been collaborating with the executive communications team at CFA Institute since late 2019 when Margaret Franklin, CFA, was appointed their new President & CEO. The success of our ongoing management of her social media messaging resulted in LinkedIn naming Marg one of their Top Voices in Finance for 2020.

As always, Living was looking to create more difference and help our client take the impact of their comms strategy to the next level. We focused on the importance of the CFA global community and the universal recognition of its credential: the Chartered Financial Analyst designation. We believed that if we could connect charterholders around the world, they could attest to the value of being CFA members.

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Helping SSGA simplify and visualise complex investment strategies 03 June 2021

A target date fund is a complex class of mutual funds or ETFs that periodically rebalances its asset allocation to optimise risk and returns for a predetermined time frame. State Street Global Advisors (SSGA) offers index-based target date funds that apply a ‘finer lens’ to the selection of asset classes, delivering a disciplined approach to help mitigate the risks investors face along their savings journey.

Investors are attracted to target date funds because of the convenience of putting their investing activities on autopilot in one vehicle. But telling the story of how they work can be complicated.

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An authentic and intelligent brand refresh for Covington 26 May 2021

Covington, a global law firm, approached Living to refresh their visual brand identity and to redesign the user experience (UX) and interface design of their global website.

With target audiences comprising the c-suite of some of the most regulated sectors, it’s not only the client experience that is a huge differentiator for Covington. What also sets the firm apart is the ability to combine the tremendous strength in their litigation, investigations, and corporate practices with their deep knowledge of policy and policymakers as one of the world’s leading regulatory practices. Furthermore, the collaborative culture at the heart of Covington enables the firm to create novel solutions for their clients’ most complex problems and deliver commercially viable advice of the highest quality.

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Enhancing SSGA's flagship publication with engaging and interactive content 12 May 2021

Long-time client State Street Global Advisors reached out to share that they were looking to reimagine their flagship publication Participant as an improved digital experience that would feature articles, animation, audio and interactive components.

With an audience comprising Fortune 500 plan sponsors, consulting firms, advisers, wholesalers and recordkeepers, Participant has become a well-known and anticipated asset, one that sets SSGA’s Defined Contribution (DC) business apart from the competition by showcasing original thinking through compelling creative. The enhanced interactive version would need to deliver a digital experience of the caliber of content and creative that has come to define Participant.

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Empowering shareholders to own their vote 30 April 2021

Broadridge, one of the market-leaders in proxy voting technology, turned to our team to help inspire and educate individual shareholders in the United States and Canada, empowering them to vote and share their voice.

This target audience is typically passive, if not apathetic, about their shareholder rights, with many not knowing how they can vote. In fact, few shareholders understand how their voice can make a difference. In support of their corporate clients, Broadridge engages shareholders by delivering invaluable educational information about the voting process. Moreover, Broadridge uses app technology for brokers and issuers to reach out and gain important proxy votes from their shareholders.

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Hausfeld. For the challenge 20 April 2021

We are delighted to reveal the launch of our new brand for Hausfeld, a pioneering, bold and pragmatic law firm that clients around the world trust with their most complex legal disputes and competition matters.

Our challenge was to close the gap between Hausfeld’s current brand and its current status and success. The firm had grown incredibly fast over the past 13 years, which meant that they needed help in telling their story externally and internally. They needed a new brand that would reflect the true personality of firm and communicate who they are, what they do and why it matters to their target audiences.

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