Inspiring CFA charterholders through a viral campaign 09 June 2021
Living has been collaborating with the executive communications team at CFA Institute since late 2019 when Margaret Franklin, CFA, was appointed their new President & CEO. The success of our ongoing management of her social media messaging resulted in LinkedIn naming Marg one of their Top Voices in Finance for 2020.
As always, Living was looking to create more difference and help our client take the impact of their comms strategy to the next level. We focused on the importance of the CFA global community and the universal recognition of its credential: the Chartered Financial Analyst designation. We believed that if we could connect charterholders around the world, they could attest to the value of being CFA members.Read more