Celebrating Excellence in Executive Communications 22 May 2023

We are delighted that our client CFA Institute has been awarded an Honorable Mention in the Social Media category for “Amplifying the CEO’s Online Personal Profile” at the Executive Communication Awards. This award is a tribute to CFA Institute's commitment and dedication, as well as the strong client-agency relationship that exists.

The award recognises our strategic approach to executive communication, including the techniques we employ to improve engagement and increase followers. There was further recognition at the FCS Portfolio Awards, where CFA Institute picked up Silver, in the Social Media Organic category for “developing an engaging social media presence for key executives in the global financial services industry”. We are proud to contribute to CFA Institute's achievements and to have been recognised for our continued efforts.

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Unveiling the brand and digital intelligence of the world’s leading law firms 15 May 2023

Have you ever wondered which law firms are truly dynamic and innovative – and which say so through their brands and on their websites? In our newly released 2023 Living Ratings report we look deeper to see which firms in the global 100 are separating themselves from the pack. 

With the looming spectre of economic uncertainty and the exciting, but daunting, prospect of determining how to best leverage artificial intelligence (AI), law firms are facing immense pressure to stand out from their competitors. With competition more intense than ever, the importance of human intelligence is coming to the forefront, and only the savviest firms are rising to the top. 

 

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Living shines at FCS Portfolio Awards, winning four top honours 09 May 2023

Living has emerged as a big winner at last week's 29th Annual FCS Portfolio Awards, in New York. Our team won four highly coveted awards, for our creative work with clients AllianceBernstein, Broadridge, CFA Institute, and State Street Global Advisors.

Our success this year is a testament to our team’s ability to create engaging campaigns, cut-through designs and innovative digital tools that resonate with audiences to deliver results in the highly competitive world of financial marketing and communications.

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FTW… AB ETF's launch campaign wins two Communicator Awards 02 May 2023

We are delighted to announce that Living client AllianceBernstein (AB), a leading global asset manager, has won two prestigious Communicator Awards for its successful ETF launch campaign.

The ‘On Active Duty’ campaign, which focused on the benefits and unique features of AB ETF's products communicated through the radiotelephony alphabet, was recognised for its merit in both B2B digital advertising and creativity, picking up two 'Awards of Excellence' – the highest accolade that can be achieved.

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You only live once 11 April 2023

We’re excited about our ongoing advertising campaign for AllianceBernstein’s (AB) actively managed ETFs. We helped the global asset manager launch their inaugural foray into fixed income ETFs back in September 2022, and followed up with a product-specific campaign in February of this year.

Now, with the addition of three new equities-focused ETFs to their arsenal, AB called on Living again for another iteration of our successful digital campaign that uses an over-arching radiotelephony alphabet concept. With bold call letters against a colourfully vibrant background, our creative speaks to the noise in the ETF sector – and AB’s ability to cut through the static with a clear message.

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Do law firms have human intelligence? 29 March 2023

Today see the launch of the highly anticipated Living Ratings of law firms 2023 and with 10,000 data points scrutinised across 100 firms, our analysis goes deeper than ever before.

Over 150 industry and marketing professionals joined us for our live virtual launch, which featured Duncan Shaw, Living’s Chief Creative Officer, who presented our data-driven research findings. Living's 34^th research report.

Duncan revealed the updated criteria used for this year’s analysis, then announced our rankings of the Top 20 law firms highlighting each firm's strengths across their digital footprint. Sharing key statistics and trends for 2023, Duncan also provided best practice examples of firms from across the sector that are producing market-leading content and utilising enhanced functionality.

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