News

News

Living Ratings. A quiet revolution for law firms is here 16 May 2024

A quiet revolution is happening among the world’s leading law firms. For the first time in five years, our data-driven Ratings analysis has recorded an upward trend in brand and digital intelligence across the sector, with an unprecedented 17 firms featuring in our highest ranking ‘determined’ category.

The importance of brand differentiation
With law firms continuing to face immense pressure to stand out from their competitors, brand plays a critical role in achieving differentiation. From having an authentic brand purpose, to curating relevant content and showcasing ‘how you do business’, are three basic brand elements that are needed to underpin a firm’s business strategy.

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Living Ratings Of Law 2024 860X860
FCS Portfolio Awards 2024

Living celebrates with a double at the FCS Portfolio Awards 03 May 2024

Living celebrated the 30th Annual FCS Portfolio Awards in style picking up two coveted awards, for our creative campaigns with clients AllianceBernstein and CFA Institute.

The ‘AB Sees’ campaign for AllianceBernstein's ETFs took home a Silver award in the B2B Advertising category, while CFA Institute’s organic social media strategy for the organisation’s CEO, Marg Franklin, also picked up a Silver. It’s fifth consecutive win in at the FCS Portfolio Awards.

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An award-winning night for Akin and Aptia 18 April 2024

Living's clients, Akin and Aptia, achieved success at the Transform Awards Europe ceremony in London, securing three prestigious accolades.

Akin, the elite global law firm, received a gold award for 'Best visual identity from the professional services sector (legal and accountancy)' and a silver for 'Best rebrand of a digital property'. These awards demonstrate Akin's dedication to adapting to the evolving needs of their clients and highlights the successful collaboration forged with our client during their recent rebrand.

Aptia, a new brand in the pensions and benefits administration space, also secured a silver award for 'Best visual identity in the financial services sector,' in recognition of their innovative and compelling new visual identity.

 

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Transform Awards
Law Firm Ratings 2024 Launch

Viva la revolution! Living Ratings of law firms 2024 09 April 2024

Today sees the launch of Living Ratings of law firms 2024 – our industry-leading research report that analyses the brand and digital intelligence of the world’s leading firms.

Over 250 industry and marketing professionals joined us for our live virtual kick-off event, which featured Duncan Shaw, Living’s Chief Creative Officer, who presented the data-driven research findings of Living's 36th Ratings report.

Duncan shared the 2024 statistics and trends, then revealed who made the 'Top 20' law firms, highlighting each firm's strengths across its digital footprint. Best practice examples of law firms that are producing market-leading content and utilising enhanced functionality were also highlighted.

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AllianceBernstein and CFA Institute named as FCS Portfolio Awards finalists 26 March 2024

We are thrilled to announce that Living clients AllianceBernstein and CFA Institute have both been named as 'Finalists’ at the highly prestigious 30th Annual FCS Portfolio Awards.

Presented by the Financial Communications Society, the Portfolio Awards honour creative excellence in financial marketing and communications and for the third year in a row, more than 500 entries have been received for this annual competition. 

As a finalist, we’ll be picking up Gold, Silver or Bronze trophies…

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FCS PF 30 Winners
Article Images MAZARSANDME 01[32]

Showcasing a rewarding career at Mazars UK 18 March 2024

Mazars UK recently partnered with Living to further elevate their Employee Value Proposition (EVP) through their digital campaign, "Mazars & Me." This campaign highlights the opportunities and supportive workplace environment that employees within the firm experience.

As a leading international firm specialising in audit, accounting, advisory, and tax services, Mazars prides itself on fostering a culture that values individuality and teamwork. They empower their employees to make a difference and create a positive impact, making it essential for this digital campaign to authentically capture the essence of Mazars' culture and the positive impact it has on its employees.

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