Akin rebrands. Refreshed, revitalised
13 March 2023
This week sees the exciting launch of a vibrant new brand for global law firm Akin – an opportunity for the Living team to help Akin reveal the very core of its brand personality.
Over nearly 80 years, Akin had grown to more than 900 lawyers around the world. But its visual identity and website no longer reflected its position as a fast-moving, progressive and innovative law firm.
Our research and strategic work informed the creative development of a new confident logo, a bold and distinctive visual identity, a set of brand and tone of voice guidelines, and sub-brands for several of Akin’s LawTech solutions. Bringing the Akin brand to life, we also redesigned every aspect of the firm’s website, art directing its build in collaboration with Akin’s trusted digital partner.
Akin CMO Jennifer Larivee praised our collaborative success: “Using a detailed research process and working closely with our project team and firm leadership, Living built a business case for change and helped us develop and define our brand. They then designed a striking visual identity that reflects our vision and supports our values and strengths, allowing us to effectively communicate our firm’s story in the marketplace.”
With its newly launched brand and website, Akin today truly reflects who they are: a diverse law firm ever moving forward to meet its clients’ needs – now and for the future.
Find out more about our work for Akin.
Build your brand pillars
To learn how Living can help you build the pillars for the rebranding of your company or organisation, please contact Duncan Shaw in New York, Greg Hobden in London or Gigi Yung in Hong Kong.