Aligning Odgers Berndtson’s website with their brand ethos
07 November 2023
Odgers Berndtson faced a significant challenge in aligning their online presence with their dynamic and purpose-driven brand ethos. As a distinguished global firm specialising in executive search, interim management, talent assessment, and leadership development, Odgers Berndtson aimed to distance themselves from the traditional image of a recruitment company and sought the help of Living Group to execute a refresh of their website.
The existing website, which had been in use since 2016, posed a series of challenges that hindered Odgers Berndtson's aspirations and market positioning. The task at hand was to overhaul their existing website, which no longer resonated with their target audiences nor reflected their brand values.
The new website redesign for Odgers Berndtson had to be meticulously crafted. It needed to embody their brand ethos while providing an intuitive user experience that streamlined navigation and encouraged seamless interaction. Living Group responded to this challenge with a bold solution that encompassed a comprehensive reimagining of the website's design, functionality, and user experience.
Strategically harnessing the emblematic squares from Odgers Berndtson's logo, infused a sense of confidence and individuality into the design. The result was a visually striking website that embodied the essence of Odgers Berndtson's 'making a difference' ethos while providing an intuitive, engaging, and user-friendly interface.
With a collaborative approach involving the fusion of creative design, user experience optimisation, and strategic content development, Living Group delivered a revitalised website that aligns Odgers Berndtson’s digital presence with their brand promise and industry leadership. The redesigned platform highlights their core offering of executive search and differentiates it from conventional recruitment practices.
Find out more about our work for Odgers Berndtson.