Broadridge. Helping business measure and communicate ESG performance
12 January 2022
Market participants turn to Broadridge for its independent vantage point of ESG, gained from working at the intersection of best practice and industry trends. Broadridge is able to deliver market insight and knowledge of what needs to be actioned from a regulatory, strategic, and practical perspective.
And so, Broadridge turned to Living to develop a hard-hitting campaign that would convey its unique viewpoint at the centre of corporate governance, which helps listed firms to be more transparent with investors about their ESG strategies, while helping shareholders cut through the complexity of ESG with clear communications.
ESG. Performance measured
When investors are looking at companies to invest in, financial performance isn't the only metric they analyse. ESG has become an increasingly important set of criteria to measure the sustainability and societal impact of an investment in a business. Therefore, accurately measuring and communicating ESG performance in a transparent and clear way is critical.
This rationale formed the basis for our campaign strategy and messaging, resulting in an elegant and impactful creative concept, which centred around measurement, accuracy and performance. The campaign was designed to stand out in a crowded and noisy market.
Our remit also extended to the creation of audience-segmented digital advertising for social media channels and the creation of a campaign landing page, with supporting infographics and copywriting that help answer the what, why and how ESG questions for Broadridge’s current and prospective clients.
Throughout our creative process, we focused on delivering distinctive campaign assets that align with Broadridge’s own unique viewpoint.
How we can help
If you’d like to find out how we can successfully bring your products and services to market in an engaging way, please contact Duncan Shaw in New York, Greg Hobden in London or Gigi Yung in Hong Kong.