Law firm Ratings 2022. Who’s standing apart by standing out?
29 March 2022
The scores are in, the counting complete and the data scrutinised. Today we launched our 32nd Living Ratings, the brand and digital intelligence of the world’s leading law firms 2022, our most in-depth and thorough research report to date.
Over 200 industry and marketing professionals joined us for our live virtual launch, which featured Duncan Shaw, Living’s Chief Creative Officer, who presented our data-driven research findings.
Duncan revealed the rigorous criteria used for this year’s analysis, then announced our rankings of the Top 20 law firms. Sharing key statistics and trends for 2022, Duncan also provided best practice examples of firms from across the sector that are producing market-leading content and utilising enhanced functionality.
Opportunities to lead
He wrapped up with an analysis of the opportunities that law firms should be seizing right now in order to improve their brand and digital intelligence. His analysis was backed by additional research from a survey of 100 professional services marketers.
The program then turned to a panel discussion featuring three law firm marketing and digital experts. This included Sadie Baron from Reed Smith, Michelle Woodyear from Covington and Elizabeth Gleeson White & Case who joined Duncan in discussing this year’s Ratings stats. Moderated by Kevin Windorf, Living’s Client Strategy Director, the panel discussion focused on the priorities for each CMO’s firm in the coming year.
This year's leaders and their scores:
1. White & Case. 79.80%
2. Pinsent Masons. 78.00%
3. Seyfarth Shaw. 74.30%
4. DLA Piper. 73.10%
5. McDermott. 72.20%
6. Herbert Smith Freehills. 71.70%
7. Bird & Bird. 71.60%
8. Covington. 71.20%
9. Slaughter and May. 71.10%
10. Winston & Strawn. 71.00%
11. Orrick. 70.70%
12. Clyde & Co. 70.40%
13. Reed Smith. 69.70%
14. Bryan Cave Leighton Paisner. 69.50%
15. Mayer Brown. 69.40%
16. Clifford Chance. 69.30%
17. Ashurst. 68.80%
18. Greenberg Traurig. 68.30%
19. Baker McKenzie. 68.20%
20. Goodwin. 67.90%
The full Living Ratings of law firms 2022 report, which details the scores and rankings of the Top 100, will be published in early May 2022.
Want to know more?
If you would like to discuss where your firm has ranked and the analysis behind your Rating's score, or access a recording of today’s session, please contact Mark Stephenson.