When a website needs to soar. Smart UX gives it lift
25 March 2022
With 30 offices across Europe, the Middle East and Asia-Pacific, international law firm Bird & Bird has the breadth of business that demands a website that can clearly articulate its message in a way that engages a globally diverse and sophisticated audience.
Unfortunately, the structure of its website had been developed unevenly in the past, resulting in a hindered user experience (UX) and sub-optimal visitor journeys. They turned to Living to help analyse how an improved UX could better showcase its practices by providing the right information on an easily navigable website.
Our objective was to recommend a solution that would ensure the website functionality and content would successfully highlight those specialisms for which Bird & Bird wanted to be best known.
This began by undertaking an in-depth discovery process, which involved both qualitative and quantitative components. This included a workshop with the senior leadership team and then validated those aspirations with the expectations of actual clients, through external client interviews.
We then collaborated with Bird & Bird's team to identify the best path forward for re-imagining the firm’s new website with a clear set of strategic digital recommendations, followed by hand-sketched and high-fidelity wireframes that would fuel the interface design concepts.
You can see our UX work in action on Bird & Bird's new website.
How we can help
If you’re looking for digitally focused partner to help your online presence take flight, please contact Duncan Shaw in New York, Greg Hobden in London or Gigi Yung in Hong Kong.
