SEO: The heart of your digital marketing strategy 05 May 2023
In today’s digital age, it’s crucial to implement a focused search engine optimisation (SEO) plan as part of your overall digital marketing strategy; without one you risk missing out on valuable opportunities to convert prospects into clients. With organic search driving the majority of website traffic, SEO can increase website visibility, user traffic, conversion rate and return on investment (ROI). In addition, it can help you better manage content creation and learn more about the visitors to your site.
The most popular search engines rank websites using a comprehensive list of criteria, including keywords, content and backlinks. Websites that receive high scores in these categories are more visible to users and attract increased traffic. Firm’s that rank highly in organic search results are also viewed as more trustworthy; this results in increased brand awareness and credibility.Read more