Key takeaways:
Whenever Google announces a new core update, marketing teams around the globe brace for impact. These core algorithmic and general system updates are made to ensure that the top search engine continues to deliver accurate and useful results for searchers. However, these updates can also create pain points for companies that invest in Search Engine Optimisation (SEO).
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Being active on social media is essential for staying relevant and connected in the current digital era. Intellectual engagement with clients today is instantaneous, bite-sized, relevant – and personal. Thought leadership continues to play a key role in brand differentiation and value affirmation, but its delivery and distribution have evolved: it’s now social, inclusive, and ubiquitous. The spotlight has shifted from the firm to the people who are the firm.
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Key takeaways
A robust content strategy is no longer a “nice to have” for firms – it's a lifeline. However, conquering the blogosphere can sometimes feel like a whole other level as it requires more than just creating compelling content; it demands a strategic approach that includes strong governance.
Blog versus article: What’s the difference?
An article and a blog post might seem similar, but they have some key differences. Blog posts, typically shorter than articles are around 500 to 1,500 words, and they require regular updates with fresh content. What sets blogs apart is their focus on dedicated themes that address current market challenges and opportunities, always with the client in mind. This ensures your content not only engages but also resonates deeply with your audience, making them eager to subscribe and consistently return for more insights.
In the latest edition of the Living Ratings of law firms we identify three major opportunities that will help law firms achieve greater brand and digital intelligence.
These opportunities are born out of an in-depth analysis of the 2024 data gleaned from our research with the world’s 100 leading law firms and are relevant to firms both large and small.
Find your brand authenticity
With an increasingly savvy target audience that is surrounded by sophisticated brand experiences, a ‘lick of paint’ rebrand will simply not cut it in most instances. To succeed, you need to dive deep into your firm’s business strategy and look outwards to external stakeholders to understand what they are looking for. Only then will you discover your firm’s true and authentic brand purpose.