![LG Incremental Change 2024[38]](/media/60605/lg_incremental_change_2024-38.png)
Unlocking the case for (incremental) website change 11 July 2024
Key takeaways
- Consider incremental change: Focus on continual website improvements rather than a full-scale rebuild for ensuring sustained progress
- Conduct a deep dive audit: Use a Digital Diagnostic and SEO Audit to identify and prioritise developments and fixes, enhancing website performance and user experience.
- Establish content governance: Implement a content strategy and governance framework to ensure content creation, review and publication maintain high standards.