Building a world-class brand and digital presence for law firms 10 October 2024

In a recent podcast episode of Passle’s CMO Series Digital Masterclass, industry experts Julie Chodos, Chief Marketing and Business Development Officer at Axinn, and Duncan Shaw, Chief Creative Officer at Living Group, shared valuable insights into the process of building a world-class brand and digital presence for law firms.

The podcast episode, hosted by Passle's Charlie Knight, delved into the rebranding journey of Axinn, led by Julie and Duncan. Following the recent launch of Axinn's new brand and website, the duo provided a comprehensive overview of their collaborative efforts in setting the project's scope, managing change within the firm, and aligning the rebrand with the organisation's goals.

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A match made in heaven. The key to a successful client-agency relationship 04 October 2024

Key takeaways:

• Cultural fit and shared values are as important as credentials and cost
• Work together to create a clear focused brief and provide context
• Be open and transparent from day one to delivery with open communication and constructive feedback
• Expect to be challenged, and expect to challenge.

Choosing your agency partner is the first crucial decision on that journey. It’s not just about getting the most out of your budget; it’s about finding a team that truly gets you – our vision, your business, and your team…

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Creating top tier content that thrives in Google’s SEO updates 30 September 2024

Whenever Google announces a new core update, marketing teams around the globe brace for impact. These core algorithmic and general system updates are made to ensure that the top search engine continues to deliver accurate and useful results for searchers. However, these updates can also create pain points for companies that invest in Search Engine Optimisation (SEO).

 

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Why business execs should embrace social media 04 September 2024

Being active on social media is essential for staying relevant and connected in the current digital era. Intellectual engagement with clients today is instantaneous, bite-sized, relevant – and personal. Thought leadership continues to play a key role in brand differentiation and value affirmation, but its delivery and distribution have evolved: it’s now social, inclusive, and ubiquitous. The spotlight has shifted from the firm to the people who are the firm.

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Unlocking the case for (incremental) website change 11 July 2024

Key takeaways

• Consider incremental change: Focus on continual website improvements rather than a full-scale rebuild for ensuring sustained progress
• Conduct a deep dive audit: Use a Digital Diagnostic and SEO Audit to identify and prioritise developments and fixes, enhancing website performance and user experience.
• Establish content governance: Implement a content strategy and governance framework to ensure content creation, review and publication maintain high standards.

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Navigating the blogosphere 03 July 2024

A robust content strategy is no longer a “nice to have” for firms – it's a lifeline. However, conquering the blogosphere can sometimes feel like a whole other level as it requires more than just creating compelling content; it demands a strategic approach that includes strong governance.

Blog versus article: What’s the difference?
An article and a blog post might seem similar, but they have some key differences. Blog posts, typically shorter than articles are around 500 to 1,500 words, and they require regular updates with fresh content. What sets blogs apart is their focus on dedicated themes that address current market challenges and opportunities, always with the client in mind. This ensures your content not only engages but also resonates deeply with your audience, making them eager to subscribe and consistently return for more insights.

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