Feeling in the dark about Dark Mode?
13 October 2021
The latest website enhancement to catch people’s attention is Dark Mode, a smart, user-friendly option that Living has been highlighting to our clients for over the past year, along with other ADA-based requirements and recommendations.
Quite simply, Dark Mode allows your website visitors to choose a dark background with lighter colours for any text. It has been found that viewing darker backgrounds helps to reduce eye strain from the blue light of computer screens – something people have become more conscious of with the proliferation of online, virtual meetings.
In addition to eye strain, blue light has been identified as a culprit in preventing people from being able to fall sleep when they spend too much screen time just before bedtime. By switching a website design's contrast ratio, Dark Mode can be beneficial to viewers – but we recommend that it be used as an option, not as a default setting.
The advantage of the Dark Mode option is seen as another step in creating a truly personalised experience when your target audience visits your website. Customising a website’s style sheet and creating an adaptive presentation mode are just two of the client-first procedures that Living’s in-house digital team takes when building new sites or refreshing existing sites for our clients.
Ultimately, there’s nothing mysterious about Dark Mode. Just smart tools working for your clients.
Thank you for reading
If you would like to know how we can help improve your website's user experience, please contact Duncan Shaw in New York, Greg Hobden in London or Gigi Yung in Hong Kong.