12/12/2024

AB. ETFs with flex appeal

In the highly competitive EFT market, it’s becoming increasingly difficult for asset management firms to differentiate themselves, let alone have the opportunity to communicate their value proposition to their intermediary and institutional target audiences.

Since launching their first ETFs in 2022, AllianceBernstein (AB) has tackled this issue head on, with disruptive campaigns that have helped the firm amass over $5billion AUM in just over two years.

Continuing this theme, AB has this week launched a new ETF campaign, created by the Living team, based around the flexibility of their investment strategies and the wide range of funds available today – all providing choice for their investors.

An investor-first strategy

Centered around flexibility, adaptability, and opportunity, the ‘Flex Appeal’ campaign strategy builds on the strengths of AB’s ETF broad offer and the market-leading team that actively manage each fund based on market conditions.

Smart and thought-provoking campaign headlines with curated supporting copy deliver appealing messages targeted directly to our audiences. These come to life through confident typography and, in an industry first, a suite of dynamic and eye-catching flexibility-inspired images, all generated by artificial intelligence and totally unique to AB.

Type and image then animate beautifully across a wide range of digital advertising, social channels, animation and marketing materials, including the campaign landing page (LINK).

The result is a campaign that once again stands out with confidence in a crowded and noisy sector. AB is the ETF asset manager with ‘Flex Appeal.’

Find out more about our latest work for AB.