Axinn: Incisive. Invested. Inquisitive. Inclusive

Law firm Axinn combines the skills, experience and dedication of the world’s largest firms with the focus, responsiveness, efficiency and attention to client needs of a highly specialist, agile law firm.

However, their previous brand did not match up to this industry reputation, and so a new vision was required, one that would align with a leading antitrust, intellectual property and litigation law firm.

Centred around high-end client service and the creativity that sits at the heart of the firm, Axinn’s new brand communicates their premium positioning - where legal prowess meets artistic sophistication.

Visually, Axinn’s logo is an artful blend of typographic traditional and innovation, and this leads a visual identity that overtly conveys quality, from the strategic use of typography, through to the thoughtful use of colours, images and lawyer photography.

From a new value proposition to the firm’s brand values and their tone of voice, messaging was also crafted to play a significant role in setting Axinn apart. Online, a new user experience and interface was designed for Axinn's website along with a brand animation and social media assets.

Axinn now has a brand that truly represents who the firm is today. Incisive. Invested. Inquisitive. Inclusive.

Find out more about our brand strategy for Axinn.

Want a brand that aligns with your vision?

Contact one of our brand experts: Duncan Shaw in New York, Greg Hobden in London or Aliena Lai in Hong Kong.