Forsters. An iconic law firm brand reimagined

Despite its strong presence in the Real Estate and Private Wealth sectors, the firm's image had become indistinguishable and outdated, and unable to align with its core values of confidence, empathy, and warmth.

Recognising the need for change, we embarked on a transformative rebranding journey with Forsters. The goal was to create a clear and compelling message that reflected the firm’s strengths and specialisms inside and outside the firm.

Central to this effort was the introduction of a distinctive new logo featuring a bespoke ‘F’ icon, designed to symbolise how the firm ‘leads the way’ for clients. A vibrant new colour palette – emerald green for growth and ocean blue for strength – added further sophistication. The result? A bold, new look and messaging that underscores the firm’s ability to solve client issues while showcasing its unique qualities.

The new proprietary look and feel now sets Forsters apart from competitors, giving the firm a distinguished presence. The rebranding has not only modernised Forsters’ image but also reinforced its position as a confident and distinctive leader in the legal industry.

Find out more about our work with Forsters.

Is your brand keeping up with your firm’s vision?

If not, please contact one of our brand specialists: Duncan Shaw in New York, Greg Hobden in London or Aliena Lai in Hong Kong.