Greg Hobden speaks to Asian Legal Business about law firm branding

Greg Hobden, Chief Client Officer at Living Group, recently shared his insights in the Asian Legal Business article, "Law firm branding needs to evolve with time", highlighting the growing importance of strategic branding for legal firms in an increasingly competitive market.

The changing face of law firm branding

As the legal industry continues to face unprecedented challenges – ranging from digital transformation to shifting client expectations – firms must adapt their branding strategies to stay relevant. Greg emphasises that branding is no longer just about a logo or a tagline; it encompasses a firm’s entire identity, values, and the unique client experience it delivers.

Looking ahead

As client demands and industry dynamics continue to evolve, law firms must embrace branding as a strategic priority. Greg's insights in Asian Legal Business serve as a reminder that a forward-thinking approach to branding can be a significant competitive advantage in a crowded legal marketplace.

To read the full article visit Asian Legal Business.

Want to speak to one of our law firm branding experts?

Please contact Duncan Shaw in New York, Greg Hobden in London or Aliena Lai in Hong Kong.