12/18/2024

Insights for a tumultuous investing world

Finding the right path for investors in 2025 is unlikely to be straightforward with numerous twists and turns along the way driven by geopolitical and macroeconomic change.

For its latest Global Market Outlook, State Street Global Advisors (SSGA) wanted to convey a message of opportunity for its investors, while facing the very real experience of being exposed to disruption in the coming year.

Little disruptors, big impact

To support the general theme of finding the right path amidst disruption, our team developed a visual language that depicts a series of ‘disruptor icons,’ representing the risks and opportunities that are at play in the world of investing.

Each 'disruptor' is used to represent themes such as macroeconomics, geopolitics, equities and fixed income, coming to life through animation or as high impact graphics across the firm’s website and digital channels.

Adaptability

Not only does the Global Market Outlook 2025 report and campaign stand out from the crowd, but it also provides flexibility to be adapted for connected insights including SSGA’s ETF Market Outlook 2025.

Find out more about our work for SSGA.