Living Ratings launch: Bulls, bears, and brands

Our highly anticipated report was presented by Living’s CEO and Co-Founder, Kate Shaw, during a virtual event, our sixth annual partnership with the Financial Communications Society (FCS), a U.S. based industry association for financial marketers. The event attracted several hundred attendees from around the world.

Kate revealed our new research criteria for this year’s analysis, then announced the Top 20 asset managers, along with the key statistics and trends for 2022. She also shared examples of market-leading content and functionality from across the sector.

Kate then participated in a panel discussion with three esteemed marketing executives: Nilanjan Adhya, Chief Digital Officer, BlackRock; Adam Watson, Global Head of Institutional Digital Product, Nuveen; and Liz Cummins, Head of Digital Experience, Schroders. Living's New York Client Strategy Director Kevin Windorf moderated the conversation, which focused on the panelists’ perspectives on current trends and each firm’s priorities for the coming year.

This year's leaders and their scores:

1. BlackRock. 87.75
2. State Street Global Advisors. 81.42%
3. abrdn. 80.75%
4. Nuveen. 80.58%
5. Schroder Investment Management. 80.17%
6. Aviva Investors. 79.83%
7. Janus Henderson. 78.08%
8. PIMCO. 78.00%
9. NN Investment Partners. 76.92%
10. Wellington Management Company. 76.33%
11. Allianz Global Investors. 75.83%
12. Russell Investments. 73.50%
13. Capital Group. 72.75%
14. DWS Group. 71.33%
15. Northern Trust Asset Management. 71.08%
16. MFS Investment Management. 70.67%
17. New York Life Investments. 70.58%
18. J.P.Morgan Asset Management. 70.25%
19. Vanguard. 69.58%
20. SEI Investments. 69.50%

You can also download our Top 20 here and the full Living Ratings of Asset Managers report, which details the scores and rankings of the Top 100, will be available in November 2022.

In the meantime, if you would like a meeting with our research specialists to discuss where your firm has ranked and the analysis behind your individual score, please contact Mark Stephenson.