Mawer: A bold approach to ‘boring' investing

With a focus on long-term investment excellence, strong client partnerships, and  a commitment to always do the right thing, Mawer strives to be its clients’ most trusted investment manager.

In a crowded market dominated by short-term gains and fleeting trends, Mawer’s disciplined, bottom-up investment approach needed to be amplified.

Living was asked to create a bold and distinctive creative campaign for end investors. The goal was to raise awareness, boost engagement, and ultimately drive conversions through targeted digital advertising.

Leveraging Mawer’s tagline, the "It pays to be boring" campaign highlights the power of taking a long-term view of investing infused with clarity and thought provoking paradoxes, which emphasise what truly matters in life.

The campaign also led to the creation of the 'Mawer M system' – a visual language inspired by the distinctive rounded corners and diagonal lines of the logo. Designed to reinforce the brand’s sophisticated character, this system establishes a cohesive, recognisable identity that seamlessly ties back to Mawer.

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Find out more about our latest campaign work for Mawer.

Need a brand campaign that stands out?

Connect with one of our specialists: Duncan Shaw in New York, Greg Hobden in London or Aliena Lai in Hong Kong.