State Street Global Advisors new sustainable investing campaign

Shifting perspectives on sustainable investing

In the crowded ESG landscape, SSGA knew that it had to stand out. SSGA partnered with Living to develop a campaign that not only cuts through the noise of competitors' campaigns, but also visually engages and inspires its target audience. We needed to shift what sustainability could visually look like while retaining the essence of its brand identity.

A visual journey

The entire campaign centred around a thorough research survey of 300 asset owners across EMEA and their perspectives on ESG investments in the present and future. The survey is filled with hard-hitting information that SSGA’s audience would find useful, but knowing that its useful and showing that its useful are two entirely different matters.

To catch the attention of institutional clients and financial intermediaries in digital spaces, our team introduced dynamic motion graphics, leveraged SSGA’s bolder brand colours, and created striking typographic designs to stand out among the muted, earthy tones of clichéd competitor ESG ads.

Looking toward the future

The success of SSGA’s sustainable investing campaign is already visible across the multiple digital ads, publication inserts, animations, social media postings, and other marketing channels throughout EMEA. Living’s messaging and visual storytelling are also being used as the foundation for other sustainable investing initiatives at SSGA, like its Sustainable Stewardship Service.

We are honoured to have contributed to a campaign that has the ability to create more sustainable solutions in EMEA and across the globe. Explore the campaign’s landing page and download your own copy of the report here.

Want to know how we can create difference for your business?

To connect with our team, please contact Duncan Shaw in New York, Greg Hobden in London or Aliena Lai in Hong Kong.