TOI. A fintech brand revolution starts here

With a mission to overcome the sector-wide issues of scalability, security, and efficiency, TOI aims to disrupt blockchain through proprietary design and next gen technology.

TOI's name is inspired by the recently discovered planet TOI-700, an Earth-like celestial body located approximately 100 light years away. Embodying the spirit of unexplored potential, the name ‘TOI’ symbolises the limitless possibilities that the platform aims to unlock.

Represented by a perfect sphere in the logo, TOI's core reflects boundless versatility and agility, conveying the platform's commitment to pushing boundaries and spearheading innovative advancements within the blockchain industry.

The supporting visual language is clean and efficient, with a focus on clarity of communication and using a simple brand code that incorporates humanity and provides TOI stand out from the clutter, complexity and chaos of its competitors.

Find out more about our brand work for TOI.

Have a complex financial product that you want to launch?

Contact one of our brand experts to find out more: Duncan Shaw in New York, Greg Hobden in London or Aliena Lai in Hong Kong.