Opportunities for professional services firms. Part 4. Be bold

In final segment of our 'Opportunities for professional services firms' series, we talk about being bold in all you do.

As we look ahead to a post-pandemic business world, let’s not accept how things had been done previously. Marketing professionals proved to be quite agile last year, adapting quickly as the world embraced new technologies not widely utilised before. The transformation to digital was accelerated across industries, and communications tactics like virtual events and podcasts became commonplace, with the best ones thriving and building invaluable audience loyalty. Whilst bold decisions may have been foisted on management during the crisis, true leaders recognise the value in taking courageous steps.

We encourage boldness – from conceptualisation to implementation – but we also support applying a ‘test and learn’ mindset. Bold is not brash and audacious; bold is confidence instilled from knowledge, experience – and data! Combined with innovation and creativity, your courage will distinguish you in the marketplace and help you get ahead of the competition.

Be bold in all you do: From voicing your sociographic policies to spotlighting your employees. From embracing the visual marketing advantages of video and infographics to distributing your content via podcasts and new social media channels. From re-deploying your content strategy to reassessing your competitive positioning. From reimagining your brand to evangelising your vision for the future.

Opportunity – and fortune – favour the bold.

If you would like to know how we can help your brand become bold, please contact Duncan Shaw in New York, Greg Hobden in London or Gigi Yung in Hong Kong.