Predictions for asset management marketing: 6 to 10

Here’s a speculative glimpse into what the future might hold with our next five predictions:

6. Blockchain and tokenisation

Blockchain technology will streamline processes like fund transfers, enhancing transparency, security and efficiency. Tokenisation will enable fractional ownership of assets, democratizing access to previously exclusive investment opportunities.

7. Sustainable investing dominance

Sustainable and impact investing will become the norm rather than the exception. Investors will demand greater transparency about environmental, social and governance (ESG) factors, driving asset managers to integrate sustainable practices into their strategies.

8. Hybrid human-AI interactions

Human advisors will continue to play a vital role, focusing on complex financial planning, emotional support and relationship building. The synergy between AI-driven insights and human expertise will create a holistic advisory experience.

9. RegTech

RegTech solutions will streamline compliance processes, ensuring asset managers adhere to evolving regulations. AI-powered compliance checks will minimize risks and enhance the transparency of investment strategies.

10. Cross-generational inclusion

The industry will cater to different generations, from tech-savvy millennials to retirees seeking stable income. Investment platforms will offer a diverse range of products and services to meet the varying needs and preferences of investors.Technology will drive efficiencies and insights. Human expertise and emotional connections will remain essential.

Connect with one of our experts

If you'd like to discuss how we can help develop and manage your brand and digital experience in the future, please contact Duncan Shaw in New York, Greg Hobden in London or Gigi Yung in Hong Kong.