SEO: The heart of your digital marketing strategy

In today’s digital age, it’s crucial to implement a focused search engine optimisation (SEO) plan as part of your overall digital marketing strategy; without one you risk missing out on valuable opportunities to convert prospects into clients.

With organic search driving the majority of website traffic, SEO can increase website visibility, user traffic, conversion rate and return on investment (ROI). In addition, it can help you better manage content creation and learn more about the visitors to your site.

The most popular search engines rank websites using a comprehensive list of criteria, including keywords, content and backlinks. Websites that receive high scores in these categories are more visible to users and attract increased traffic. Firm’s that rank highly in organic search results are also viewed as more trustworthy; this results in increased brand awareness and credibility.

The beating heart of digital marketing

SEO should be at the heart of your digital marketing strategy because it is a hybrid of various digital marketing activities. An effective SEO professional must possess a wide range of skills, including technical knowledge of search engine optimisation, a mastery of content writing and a firm understanding of user experience (UX).

From a UX standpoint, SEO professionals strive to make sure that your website is optimised for a great user experience and provides the best opportunity to convert the traffic that it attracts. The tactics and strategies employed by SEO professionals aren’t solely focused on delivering traffic, they also aim to draw in those visitors once they arrive on your website by creating captivating content that serves as a source for your email marketing campaigns and social media.

SEO not only generates the bulk of your website's traffic but also empowers your other digital marketing strategies. So, place SEO at the heart of your digital marketing strategy and control the impact across your business. If you are not investing in SEO yet, you should know that your competitors likely are. The longer you wait to make SEO a priority, the more you risk falling behind, and it could have long-term consequences on your business.

Want to empower your strategy?

To learn how you can improve your SEO and elevate your digital marketing strategy to the next level, contact Duncan Shaw in New York, Greg Hobden in London or Gigi Yung in Hong Kong.