You only live once

We’re excited about our ongoing advertising campaign for AllianceBernstein’s (AB) actively managed ETFs. We helped the global asset manager launch their inaugural foray into fixed income ETFs back in September 2022, and followed up with a product-specific campaign in February of this year.

Now, with the addition of three new equities-focused ETFs to their arsenal, AB called on Living again for another iteration of our successful digital campaign that uses an over-arching radiotelephony alphabet concept. With bold call letters against a colourfully vibrant background, our creative speaks to the noise in the ETF sector – and AB’s ability to cut through the static with a clear message.

Our latest instalments of the campaign feature the headlines ‘BTW’ and ‘YOLO’ while the body copy alerts investors that AB’s range of actively-managed ETFs now offer fixed income and equities – from low volatility to disruptive. Our messaging also urges them to “Live your best investment life.”

The ads are now in circulation across a range of digital publications targeting financial intermediaries.

Launching a new financial product?

If your next product launch needs to be heard above the noise, please contact Duncan Shaw in New York, Greg Hobden in London or Gigi Yung in Hong Kong