Building brand. Building reputation. Welcome to the 37th edition of Living Ratings!
Return of the human
AI, technology, and responsible business practices are still trending, but the conversation is increasingly about who is – and isn’t – building a brand with strong human-centric foundations.
It’s not just about owning a topic anymore; it's about solidifying your brand's core. Performance, choice, human-led research, technology, and a clear voice are what will set your brand apart. The key question is: What will make an intermediary and investor choose your asset manager?
Our full report includes the Top 100 firms, rated, and ranked, the latest sector data and statistics, and the trends that are driving change across the industry. You will be able to see who’s doing it well and why, and the opportunities you can take advantage of to build your firm’s online brand intelligence.
Download this year's full report (US English).
How has your firm scored?
If you would like to find out how your firm has ranked, please contact Mark Stephenson to arrange a meeting with one of our Ratings specialists in the U.S., Europe or Asia.
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