Mawer

Challenge

Mawer Investment Management, a privately owned, independent investment firm with over 50 years of experience, needed to enhance its brand awareness and market presence. 

With a “Be Boring. Make Money.™” investment philosophy focused on long-term value, Mawer sought to differentiate itself in a crowded market dominated by short-term gains and fleeting trends. 

The challenge was to create a campaign that would resonate with their target audience of DIY investors who make their own investment decisions and have a deep understanding of the market. The marketing objectives were to build brand awareness and drive audience engagement, leading investors to discover the value of investing with Mawer. 

Solution

Leveraging Mawer’s tagline we developed a bold and creative campaign with messaging and imagery designed to be aspirational and showcase the benefits of long-term investing, so you can focus on your goals and what matters in life.

The digital advertising creative was infused with a clear and sophisticated tone that appealed to Mawer's target audience. In addition to the campaign messaging, we created the ‘Mawer M system,’ a visual design identity inspired by the Mawer logo, to reinforce the brand's sophisticated image and create a cohesive brand experience.

Result

The campaign successfully amplifies Mawer's dedication to long-term value investing and resonates with their target audience of DIY investors. The campaign's clear and sophisticated tone, along with the visually compelling and proprietary design system helps Mawer stand out in a competitive market. 

By showcasing the benefits of a long-term investment approach and a commitment to their clients' financial well-being, the campaign has established Mawer as a trusted and reliable partner for investors seeking long-term success. It pays to be boring.