SSGA GMO 2025
Finding the right path
in times of disruption
Challenge
In the ever-changing world of investing, knowing how to navigate market disruptions is one of the keys to success.
For their latest State Global Market Outlook, Street Global Advisors (SSGA) sought to acknowledge the disruptions investors could face in 2025, while inspiring confidence in the opportunities that may lie ahead.
They also wanted a strategic and creative approach that would stand out from their competitors, allowing them to deliver complex investment viewpoints for the year ahead with clarity.
Solution
Working in collaboration with our client, our creative strategists developed an approach built around the potential disruptors that investors would face and the positive path that SSGA could offer in times of uncertainty.
The disruptor icons cleverly represent both the challenges and opportunities shaping the investment landscape globally, and help communicate key themes within the Global Market Outlook, such as macroeconomics, geopolitics, equities and fixed income.
The visual storytelling further comes to life through animation and as high impact graphics on the Global Market Outlook report and across the firm’s website and social media channels.
Our creative strategy's adaptability also proved to be valuable with the design seamlessly extended to SSGA’s ETF Market Outlook 2025, reinforcing brand cohesion and enabling multiple research initiatives to share a unified visual language.
Result
SSGA’s Global Market Outlook 2025 once again stands out in the asset management market, delivering in-depth insight with purpose and confidence.
By turning disruptive forces into a visual narrative of momentum and opportunity, our creative approach promotes SSGA’s commitment to being innovators and problem solvers in a tumultuous investing world.
Visit the SSGA GMO 2025 website.
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