Gerald Eve is a firm of property consultants based in the UK with an international alliance of independent real estate advisors covering Europe and major US markets. Over the past 20 years Gerald Eve has transformed itself significantly to become a progressive force in the commercial real estate sector, offering investor, occupier and developer clients the full spectrum of advisory services. Our challenge was to design a brand identity for Gerald Eve which represents their positive contribution to ground breaking projects in all areas of the built environment, but also one that unites a diverse group of specialist teams.
We engaged various members of the Gerald Eve team in a discovery process to get consensus on where the firm stands and where it’s heading. The insight gathered became the foundation for our brief which guided the strategic positioning along with the brand creative. Our idea centred around Gerald Eve’s visual identity needing to better express who they are as a property consultancy. The creative work would present them as a firm of real substance, expressing a sense of quality and prestige but in a more reserved manner. We also leveraged the idea of empathy which is a more genuine attribute that helps build relationships and influences the decency and conscientiousness that drives partner interactions with clients and each other. The identity system is inspired by Gerald Eve’s intelligence and expertise in property consultancy. We recognised this wasn’t about having a singular point of view and there are a number of moving parts to be considered. Detail was an important aspect so we designed a dynamic and flexible illustration style using a mix of sophisticated lines and shapes supported by a fresh new colour palette. This idea formed a flexible system that brought consistency across print and digital collateral and was integral in the design of a more compelling website.
Gerald Eve now have a brand that reflects a more progressive force in real estate which applies a fresh perspective with expert insight and advice. This in turn sustains their long and trusted client relationships whilst expressing a professional quality with prestige.
To see the new Gerald Eve brand in action visit geraldeve.com