A scientific brand refresh for a leading quantitative asset manager
04 August 2023
CFM, a long-term client of Living, has launched a brand refresh and accompanying new website that reflects the ever-changing nature of their business and the asset management sector.
As a leading global quantitative and systematic asset management firm, CFM is a pioneer applying intelligence and analytics to harness the power of global financial markets. We first created their award-winning branding in 2016 and seven years on it was time for change.
CFM’s logo and core value proposition remained untouched, but their visual language was refreshed with an approach that utilises mathematical symbols to create impact.
The concept behind the new art direction centres around detail – the forensic and scientific ability to see patterns within data, visually symbolising how CFM build investment strategies around those patterns. We brought this to life using close-up details in nature and digital imagery, to convey not only their human approach but also their innovative strategies behind their technology.
CFM’s new website is clean, contemporary and streamlined, with the site reflecting clarity, a core principle behind the original brand.
Find out more about our brand refresh work for CFM.
Considering a brand refresh?
If you would like to discuss how we can breathe new life into your existing brand, please contact Duncan Shaw in New York, Greg Hobden in London or Gigi Yung in Hong Kong.