CPAmerica. Where collaboration means business

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CPAmerica. Where collaboration means business

01 November 2023

We are excited to announce the launch of CPAmerica's new brand strategy and visual identity. CPAmerica is one of the largest associations of independent Certified Public Accountants (CPAs) in the United States.

CPAmerica’s fresh brand strategy is rooted in the concept of ‘Where collaboration means business.’ This unique brand promise was crafted after thorough research with members and support staff. This compelling proposition is reinforced by a new positioning statement, actionable brand values, and a clear tone of voice for all future written communications.

The supporting visual language centres around the ‘point of collaboration’ graphic – a decision path leads to a central ‘point of collaboration’ for members. Collaboration leads to development, growth and opportunity.

This central graphic element has become a key component CPAmerica's visual storytelling, complemented by bespoke photography of members along with real quotes, elegant typography, and a vibrant colour palette to enhance the visibility of content across a wide range of materials.

To learn more about our branding journey with CPAmerica, including the design of their new website and member portal, please visit our case study.

Connect with one of our global brand specialists
If you need to create a new visual identity within an existing brand framework, please contact one of our experts: Duncan Shaw in New York, Greg Hobden in London or Gigi Yung in Hong Kong.